Introduction
As the UAE advances its vision to become a global leader in healthcare innovation, critical gaps in digital access and holistic health management remain. Patients and healthcare providers alike face challenges such as long wait times, fragmented health data, and limited access to truly integrated health tools. Whether for daily wellness tracking, chronic condition monitoring, or convenient online consultations, users increasingly expect digital solutions that fit seamlessly into modern life. Recognising these needs, Pura was developed to address the rising demand for comprehensive, user-centric digital health experiences, helping patients, providers, and the wider healthcare system move toward more accessible and efficient care.
Challenge
The Need for an Integrated Digital Health Solution
Healthcare in the UAE was undergoing a critical phase of transformation. The shift toward digital-first care gained momentum, driven by long clinic wait times and accelerated by the COVID-19 pandemic, which reshaped user expectations for online services like virtual consultations and medication delivery. At the same time, national initiatives promoting physical fitness and preventive care revealed a noticeable gap: while residents could track steps, calories, or sleep on separate apps, there was no single digital platform unifying lifestyle data, medical records, and clinical services. This fragmentation limited users’ ability to truly own their health journey and hindered doctors from making holistic, data-driven decisions.
Solution Pura
The AI-Powered Health Companion
To address these challenges, Pura was launched as a holistic, AI-powered digital health companion tailored for the UAE. More than just an app, Pura integrates diverse health needs into a single seamless experience
24/7 Online Doctor Consultations
with licensed specialists through SEHA Clinics.
Access to Personal Medical Records
Anytime, Anywhere
Diabetes care tools
Realtime diabetes monitoring
Conclusion
Conclusion
 Delivering Innovation at Scale
The success of Pura reflects the specialised expertise and agile methodologies of our team in PureCS, including:
Agile
Agile product development, enabling rapid feature launches aligned with user needs
Integration
Deep product integration across telemedicine, pharmacy, and wellness tools
Architecture
Robust feature architecture, supporting scalable and secure growth
Benchmarked
Track record in delivering complex digital health projects, ensuring Pura remains ahead of industry trends